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How endogenous motivations influence user intentions: Beyond the dichotomy of extrinsic and intrinsic user motivations

Malhotra, Y and Galletta, DF and Kirsch, LJ (2008) How endogenous motivations influence user intentions: Beyond the dichotomy of extrinsic and intrinsic user motivations. Journal of Management Information Systems, 25 (1). 267 - 299. ISSN 0742-1222

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Abstract

Information technology (IT) adoption research recognizes theoretical limitations in discerning if and when user behavior results from perceived external influences or from personal volition. A clear understanding of this issue requires a precise distinction between mandatory and volitional behaviors. Consistent with organismic integration theory (OIT), this study situates the locus of user motivations inside the user. Drawing upon an endogenous view of behaviors, this research makes three key contributions. First, it develops the theoretical basis for clearly discerning if and when behavior results from perceived external influences or from personal volition. Specifically, it examines how endogenous psychological feelings of autonomy, freedom, conflict, and external pressure can predict and explain user intentions. Second, it proposes that behavior may result from combinations of perceived external influences and personal volition. Recognizing how such "collections of motivations" together influence behavior advances our understanding beyond the "dichotomy" of extrinsic versus intrinsic motivations often adopted in prior research. Third, it proposes that some desired behaviors may be thwarted or impeded by a conflict between perceived external influences and personal volition. The theoretically grounded research model was empirically validated in a field study on Blackboard, a Web-based education platform at a large university. Data collected from a sample of 211 users were tested using structural equation models of initial system adoption and experienced use. Empirical support was found for the proposed model and related hypotheses. The results of this study advance our understanding about user motivations for adopting IT. © 2008 M.E. Sharpe, Inc.


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Details

Item Type: Article
Status: Published
Creators/Authors:
CreatorsEmailPitt UsernameORCID
Malhotra, Y
Galletta, DFGALLETTA@pitt.eduGALLETTA
Kirsch, LJ
Date: 1 June 2008
Date Type: Publication
Journal or Publication Title: Journal of Management Information Systems
Volume: 25
Number: 1
Page Range: 267 - 299
DOI or Unique Handle: 10.2753/mis0742-1222250110
Schools and Programs: College of Business Administration > Business Administration
Refereed: Yes
ISSN: 0742-1222
Date Deposited: 28 Aug 2012 21:38
Last Modified: 27 Jan 2019 00:55
URI: http://d-scholarship.pitt.edu/id/eprint/13754

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