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Integrating National Culture into IS Research: The Need for Current Individual Level Measures

McCoy, Scott and Galletta, Dennis F and King, William R (2005) Integrating National Culture into IS Research: The Need for Current Individual Level Measures. Communications of the Association for Information Systems, 2005 (15). 211 - 224. ISSN 1529-3181

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Cross-cultural IS research is beginning to mature; however, much is left to do. This article reviews the most popular conceptualization of National Culture and offers suggestions for improvements in measurement. While Hofstedefs culture dimensions uncertainty avoidance, power distance, masculinity/femininity, and individualism/collectivism are still widely used in many disciplines; it is not guaranteed that the measures still hold after over 30 years. Empirical evidence is presented from two studies that indicate that shifts might have occurred. Because the usual national culture constructs are measured at the national level, they also should not be used in individual models of behavior or technology acceptance.


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Item Type: Article
Status: Published
CreatorsEmailPitt UsernameORCID
McCoy, Scott
Galletta, Dennis FGALLETTA@pitt.eduGALLETTA
King, William R
Date: 2005
Date Type: Publication
Access Restriction: No restriction; Release the ETD for access worldwide immediately.
Journal or Publication Title: Communications of the Association for Information Systems
Volume: 2005
Number: 15
Publisher: Association for Information Systems
Page Range: 211 - 224
Institution: University of Pittsburgh
Schools and Programs: College of Business Administration > Business Administration
Refereed: Yes
Uncontrolled Keywords: INFORMATION, resources, management, CULTURE, TECHNOLOGY, attitudes, MASCULINITY, FEMININITY, INDIVIDUALISM
ISSN: 1529-3181
Official URL:
Related URLs:
Article Type: Research Article
Additional Information: Permission to view the full-text article is subject to the publisher's access restrictions.
Date Deposited: 10 Sep 2012 15:51
Last Modified: 30 Oct 2018 14:05


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