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Human Factors and E-Commerce

Galletta, Dennis F (2006) Human Factors and E-Commerce. In: E-Commerce and the Digital Economy. M.E. Sharpe, Armonk, 91 - 111. ISBN 0765620073

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Many Web sites have been built hastily and without regard for the user. Extensive research on pre-Web user interfaces could have prevented such poor designs. It appears that both Web developers and Web users are less experienced than developers and users of other software applications. One of the most important guidelines provided by the literature is that of testing, which should be mandatory for any site to enable revision and retesting. There are several specific areas of understanding in usability that are also described, along with implications for Web designers. These areas include Fitts’ Law, site organization, difficulties of user search, ill effects of page loading delay, trade-offs between site depth and breadth, options for what is seen by the user in inputs and outputs, and problems with users’ mental models. Tools such as storyboards, checklists, and evaluation models are also described to prevent design errors. Once designers become aware of these guidelines, usability problems, and tools, Web site design quality might begin to catch up to that of systems sold in the mass market.


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Item Type: Book Section
Status: Published
CreatorsEmailPitt UsernameORCID
Galletta, Dennis FGALLETTA@pitt.eduGALLETTA
Date: 2006
Date Type: Publication
Access Restriction: No restriction; Release the ETD for access worldwide immediately.
Publisher: M.E. Sharpe
Place of Publication: Armonk
Page Range: 91 - 111
Institution: University of Pittsburgh
Schools and Programs: College of Business Administration > Business Administration
Refereed: Yes
Uncontrolled Keywords: E-Commerce, Fitts’, Law, Human–, Computer, Interface, Human-Computer, Interaction, (HCI), Human, Factors, Usability, Web, Site, Design
ISBN: 0765620073
Title of Book: E-Commerce and the Digital Economy.
EditorsEmailPitt UsernameORCID
Official URL:
Additional Information: Permission to view the full-text article is subject to the publisher's access restrictions. Part 2 Chapter 6.
Date Deposited: 13 Sep 2012 14:37
Last Modified: 30 Oct 2018 14:05


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