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From Leaders to Followers: Empirical Analysis of Individual Responses to Social Networking Activities

Stephen, Andrew T and Bart, Yakov and Phan, Tuan (2012) From Leaders to Followers: Empirical Analysis of Individual Responses to Social Networking Activities. In: Direct Marketing Educational Foundation Research Summit, Las Vegas, NV.

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Item Type: Conference or Workshop Item (Paper)
Status: Published
Creators/Authors:
CreatorsEmailPitt UsernameORCID
Stephen, Andrew Tastephen@pitt.eduASTEPHEN
Bart, Yakov
Phan, Tuan
Date: 2012
Date Type: Publication
Access Restriction: No restriction; Release the ETD for access worldwide immediately.
Event Title: Direct Marketing Educational Foundation Research Summit
Event Type: Conference
Institution: University of Pittsburgh
Schools and Programs: Joseph M. Katz Graduate School of Business > Business Administration
Refereed: Yes
Date Deposited: 08 Apr 2013 21:49
Last Modified: 31 Jul 2020 19:04
URI: http://d-scholarship.pitt.edu/id/eprint/18122

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