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Does Paying for Online Product Reviews Pay Off? The Effects of Monetary Incentives on Consumers’ Product Evaluations

Stephen, Andrew T and Bart, Yakov and du Plessis, Christilene and Gonçalves, Dilney (2012) Does Paying for Online Product Reviews Pay Off? The Effects of Monetary Incentives on Consumers’ Product Evaluations. In: Association for Consumer Research Conference, 2012 - 2012, Vancouver, Canada.

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Item Type: Conference or Workshop Item (Paper)
Status: Published
Creators/Authors:
CreatorsEmailPitt UsernameORCID
Stephen, Andrew Tastephen@pitt.eduASTEPHEN
Bart, Yakov
du Plessis, Christilene
Gonçalves, Dilney
Date: 2012
Date Type: Publication
Access Restriction: No restriction; Release the ETD for access worldwide immediately.
Event Title: Association for Consumer Research Conference
Event Dates: 2012 - 2012
Event Type: Conference
Institution: University of Pittsburgh
Schools and Programs: Joseph M. Katz Graduate School of Business > Business Administration
Refereed: Yes
Date Deposited: 08 Apr 2013 21:49
Last Modified: 25 Aug 2017 05:04
URI: http://d-scholarship.pitt.edu/id/eprint/18124

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