Effectiveness of Mobile Advertising

Stephen, Andrew T and Bart, Yakov and Sarvary, Miklos (2012) Effectiveness of Mobile Advertising. In: INFORMS Marketing Science Conference, 2012 - 2012, Boston, MA.

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Details

Item Type:	Conference or Workshop Item (Paper)
Status:	Published
Creators/Authors:	Creators Email Pitt Username ORCID Stephen, Andrew T astephen@pitt.edu ASTEPHEN Bart, Yakov Sarvary, Miklos
Date:	2012
Date Type:	Publication
Access Restriction:	No restriction; Release the ETD for access worldwide immediately.
Event Title:	INFORMS Marketing Science Conference
Event Dates:	2012 - 2012
Event Type:	Conference
Institution:	University of Pittsburgh
Schools and Programs:	Joseph M. Katz Graduate School of Business > Business Administration
Refereed:	Yes
Date Deposited:	08 Apr 2013 21:45
Last Modified:	31 Jul 2020 19:04
URI:	http://d-scholarship.pitt.edu/id/eprint/18130

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