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Effectiveness of Mobile Advertising

Stephen, Andrew T and Bart, Yakov and Sarvary, Miklos (2012) Effectiveness of Mobile Advertising. In: INFORMS Marketing Science Conference, 2012 - 2012, Boston, MA.

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Item Type: Conference or Workshop Item (Paper)
Status: Published
CreatorsEmailPitt UsernameORCID
Stephen, Andrew Tastephen@pitt.eduASTEPHEN
Bart, Yakov
Sarvary, Miklos
Date: 2012
Date Type: Publication
Access Restriction: No restriction; Release the ETD for access worldwide immediately.
Event Title: INFORMS Marketing Science Conference
Event Dates: 2012 - 2012
Event Type: Conference
Institution: University of Pittsburgh
Schools and Programs: Joseph M. Katz Graduate School of Business > Business Administration
Refereed: Yes
Date Deposited: 08 Apr 2013 21:45
Last Modified: 31 Jul 2020 19:04


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