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The Effects of Traditional and Social Earned Media on Sales: An Application to a Microlending Marketplace

Stephen, Andrew T and Galak, Jeff (2012) The Effects of Traditional and Social Earned Media on Sales: An Application to a Microlending Marketplace. In: American Marketing Association Winter Educators’ Conference, 2012 - 2012, St. Pete Beach, FL.

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Item Type: Conference or Workshop Item (Paper)
Status: Published
Creators/Authors:
CreatorsEmailPitt UsernameORCID
Stephen, Andrew Tastephen@pitt.eduASTEPHEN
Galak, Jeff
Date: 2012
Date Type: Publication
Access Restriction: No restriction; Release the ETD for access worldwide immediately.
Event Title: American Marketing Association Winter Educators’ Conference
Event Dates: 2012 - 2012
Event Type: Conference
Institution: University of Pittsburgh
Schools and Programs: Joseph M. Katz Graduate School of Business > Business Administration
Refereed: Yes
Date Deposited: 08 Apr 2013 21:47
Last Modified: 31 Jul 2020 19:04
URI: http://d-scholarship.pitt.edu/id/eprint/18131

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