Link to the University of Pittsburgh Homepage
Link to the University Library System Homepage Link to the Contact Us Form

The Effects of Traditional and Social Earned Media on Sales: An Application to a Microlending Marketplace

Stephen, Andrew T and Galak, Jeff (2012) The Effects of Traditional and Social Earned Media on Sales: An Application to a Microlending Marketplace. In: American Marketing Association Winter Educators’ Conference, 2012 - 2012, St. Pete Beach, FL.

[img] Plain Text (licence)
Available under License : See the attached license file.

Download (1kB)

Share

Citation/Export:
Social Networking:
Share |

Details

Item Type: Conference or Workshop Item (Paper)
Status: Published
Creators/Authors:
CreatorsEmailPitt UsernameORCID
Stephen, Andrew Tastephen@pitt.eduASTEPHEN
Galak, Jeff
Date: 2012
Date Type: Publication
Access Restriction: No restriction; Release the ETD for access worldwide immediately.
Event Title: American Marketing Association Winter Educators’ Conference
Event Dates: 2012 - 2012
Event Type: Conference
Institution: University of Pittsburgh
Schools and Programs: Joseph M. Katz Graduate School of Business > Business Administration
Refereed: Yes
Date Deposited: 08 Apr 2013 21:47
Last Modified: 25 Aug 2017 05:04
URI: http://d-scholarship.pitt.edu/id/eprint/18131

Metrics

Monthly Views for the past 3 years

Plum Analytics


Actions (login required)

View Item View Item