Link to the University of Pittsburgh Homepage
Link to the University Library System Homepage Link to the Contact Us Form

Effectiveness of Mobile Advertising

Stephen, Andrew T and Bart, Yakov and Sarvary, Miklos (2012) Effectiveness of Mobile Advertising. In: Direct Marketing Educational Foundation Research Summit, 2011 - 2011, Boston, MA.

[img] Plain Text (licence)
Available under License : See the attached license file.

Download (1kB)

Share

Citation/Export:
Social Networking:
Share |

Details

Item Type: Conference or Workshop Item (Paper)
Status: Published
Creators/Authors:
CreatorsEmailPitt UsernameORCID
Stephen, Andrew Tastephen@pitt.eduASTEPHEN
Bart, Yakov
Sarvary, Miklos
Date: 2012
Date Type: Publication
Access Restriction: No restriction; Release the ETD for access worldwide immediately.
Event Title: Direct Marketing Educational Foundation Research Summit
Event Dates: 2011 - 2011
Event Type: Conference
Institution: University of Pittsburgh
Schools and Programs: Joseph M. Katz Graduate School of Business > Business Administration
Refereed: Yes
Date Deposited: 08 Apr 2013 21:45
Last Modified: 25 Aug 2017 05:04
URI: http://d-scholarship.pitt.edu/id/eprint/18133

Metrics

Monthly Views for the past 3 years

Plum Analytics


Actions (login required)

View Item View Item