Link to the University of Pittsburgh Homepage
Link to the University Library System Homepage Link to the Contact Us Form

The Effects of Traditional and Social Earned Media on Sales: An Application to a Microlending Marketplace

Stephen, Andrew T and Galak, Jeff (2011) The Effects of Traditional and Social Earned Media on Sales: An Application to a Microlending Marketplace. In: INFORMS Marketing Science Conference, 2011 - 2011, Houston, TX.

[img] Plain Text (licence)
Available under License : See the attached license file.

Download (1kB)

Share

Citation/Export:
Social Networking:
Share |

Details

Item Type: Conference or Workshop Item (Paper)
Status: Published
Creators/Authors:
CreatorsEmailPitt UsernameORCID
Stephen, Andrew Tastephen@pitt.eduASTEPHEN
Galak, Jeff
Date: 2011
Date Type: Publication
Access Restriction: No restriction; Release the ETD for access worldwide immediately.
Event Title: INFORMS Marketing Science Conference
Event Dates: 2011 - 2011
Event Type: Conference
Institution: University of Pittsburgh
Schools and Programs: Joseph M. Katz Graduate School of Business > Business Administration
Refereed: Yes
Date Deposited: 08 Apr 2013 22:01
Last Modified: 31 Jul 2020 19:05
URI: http://d-scholarship.pitt.edu/id/eprint/18143

Metrics

Monthly Views for the past 3 years

Plum Analytics


Actions (login required)

View Item View Item