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Intrinsic Versus Image-Related Motivations in Social Media: Why Do People Contribute Content to Twitter?

Stephen, Andrew T and Toubia, Olivier (2010) Intrinsic Versus Image-Related Motivations in Social Media: Why Do People Contribute Content to Twitter? In: INFORMS Marketing Science Conference, 2010 - 2010, Cologne, Germany.

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Item Type: Conference or Workshop Item (Paper)
Status: Published
Creators/Authors:
CreatorsEmailPitt UsernameORCID
Stephen, Andrew Tastephen@pitt.eduASTEPHEN
Toubia, Olivier
Date: 2010
Date Type: Publication
Access Restriction: No restriction; Release the ETD for access worldwide immediately.
Event Title: INFORMS Marketing Science Conference
Event Dates: 2010 - 2010
Event Type: Conference
Institution: University of Pittsburgh
Schools and Programs: Joseph M. Katz Graduate School of Business > Business Administration
Refereed: Yes
Date Deposited: 22 Apr 2013 15:54
Last Modified: 31 Jul 2020 19:05
URI: http://d-scholarship.pitt.edu/id/eprint/18182

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