Link to the University of Pittsburgh Homepage
Link to the University Library System Homepage Link to the Contact Us Form

Personalized incremental users' engagement: Driving contributions one step forward

López, C and Farzan, R and Brusilovsky, P (2012) Personalized incremental users' engagement: Driving contributions one step forward. In: UNSPECIFIED.

[img] Plain Text (licence)
Available under License : See the attached license file.

Download (1kB)

Abstract

Successful contributors in online communities go through a lifecycle of membership status starting from the periphery and moving to the core over time. We argue that a personalized incremental engagement strategy can mobilize a larger proportion of members through this process. This paper presents our approach to identify a progression of contributions in an online community and the design of personalized incremental engagement strategy which will drive users' contributions one step forward. The results of our field study show that the personalized incremental approach significantly boosts contributions in an online community for academic conferences. Copyright © 2012 by the Association for Computing Machinery, Inc. (ACM).


Share

Citation/Export:
Social Networking:
Share |

Details

Item Type: Conference or Workshop Item (UNSPECIFIED)
Status: Published
Creators/Authors:
CreatorsEmailPitt UsernameORCID
López, C
Farzan, Rrfarzan@pitt.eduRFARZAN
Brusilovsky, Ppeterb@pitt.eduPETERB0000-0002-1902-1464
Date: 4 December 2012
Date Type: Publication
Journal or Publication Title: GROUP'12 - Proceedings of the ACM 2012 International Conference on Support Group Work
Page Range: 189 - 197
Event Type: Conference
DOI or Unique Handle: 10.1145/2389176.2389206
Schools and Programs: School of Information Sciences > Information Science
Refereed: Yes
ISBN: 9781450314862
Date Deposited: 25 Jun 2013 19:16
Last Modified: 01 Nov 2017 13:56
URI: http://d-scholarship.pitt.edu/id/eprint/19129

Metrics

Monthly Views for the past 3 years

Plum Analytics

Altmetric.com


Actions (login required)

View Item View Item