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What influences the decision to participate in audience-bounded online communities?

López, Claudia and Farzan, Rosta and Sahebi, Shaghayegh and Brusilovsky, Peter (2013) What influences the decision to participate in audience-bounded online communities? In: iConference 2013, 12 February 2013 - 15 February 2013, Fort Worth, TX.

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Abstract

Building online communities to support small, audience-bounded offline social structures such as neighborhoods or organizations can be challenging. Due to the small size of their potential audience, the contribution volume is likely to be insufficient to maintain a sustainable community-driven system. In our research, we are interested in studying how different characteristics of the offline structure of these communities can influence their online behavior. Particularly, we analyzed participation of researchers in a social system for conferences. Our analysis shows that centrality in the academic social structure is a significant predictor of the likelihood to accept an invitation to participate in the system. These results suggest that an understanding of the users’ offline context can increase the effectiveness of user engagement strategies in an online context.


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Details

Item Type: Conference or Workshop Item (Paper)
Status: Published
Creators/Authors:
CreatorsEmailPitt UsernameORCID
López, Claudia
Farzan, Rostarfarzan@pitt.eduRFARZAN
Sahebi, Shaghayeghshs106@pitt.eduSHS106
Brusilovsky, Peterpeterb@pitt.eduPETERB0000-0002-1902-1464
Date: 2013
Date Type: Publication
Access Restriction: No restriction; Release the ETD for access worldwide immediately.
Event Title: iConference 2013
Event Dates: 12 February 2013 - 15 February 2013
Event Type: Conference
Institution: University of Pittsburgh
Schools and Programs: School of Information Sciences > Information Science
Refereed: Yes
Date Deposited: 25 Jun 2013 19:14
Last Modified: 01 Nov 2017 13:56
URI: http://d-scholarship.pitt.edu/id/eprint/19131

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