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Exploring personality-targeted UI design in online social participation systems

Nov, O and Arazy, O and López, C and Brusilovsky, P (2013) Exploring personality-targeted UI design in online social participation systems. In: UNSPECIFIED.

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We present a theoretical foundation and empirical findings demonstrating the effectiveness of personality-targeted design. Much like a medical treatment applied to a person based on his specific genetic profile, we argue that theory-driven, personality-targeted UI design can be more effective than design applied to the entire population. The empirical exploration focused on two settings, two populations and two personality traits: Study 1 shows that users' extroversion level moderates the relationship between the UI cue of audience size and users' contribution. Study 2 demonstrates that the effectiveness of social anchors in encouraging online contributions depends on users' level of emotional stability. Taken together, the findings demonstrate the potential and robustness of the interactionist approach to UI design. The findings contribute to the HCI community, and in particular to designers of social systems, by providing guidelines to targeted design that can increase online participation. Copyright © 2013 ACM.


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Item Type: Conference or Workshop Item (UNSPECIFIED)
Status: Published
CreatorsEmailPitt UsernameORCID
Nov, O
Arazy, O
López, C
Brusilovsky, Ppeterb@pitt.eduPETERB0000-0002-1902-1464
Date: 27 May 2013
Date Type: Publication
Access Restriction: No restriction; Release the ETD for access worldwide immediately.
Journal or Publication Title: Conference on Human Factors in Computing Systems - Proceedings
Page Range: 361 - 370
Event Type: Conference
DOI or Unique Handle: 10.1145/2470654.2470707
Institution: University of Pittsburgh
Schools and Programs: School of Information Sciences > Information Science
Refereed: Yes
ISBN: 9781450318990
Date Deposited: 22 Jul 2013 18:00
Last Modified: 04 Feb 2019 15:58


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