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Smokey Bear: An American Icon

Scott, Mark (2008) Smokey Bear: An American Icon. Documents to the People (DttP), 36 (1). 47 - 51. ISSN 0091-2085

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Over the course of its history, the United States has suffered through countless forest fires that have destroyed millions of acres of land. Every summer it seems there is a national news story about a major forest fire. Some of these fires are caused by lightning strikes or controlled burns begun by forestry officials. Other forest fires are started by careless individuals who improperly dispose of cigarettes and matches or fail to extinguish campfires. The U.S. Forest Service in conjunction with the Advertising Council has played a major role in educating the public about forest fire prevention. Within the FDLP, there are numerous documents that examine and discuss fire management issues including the debate regarding the ecological need for controlled burns. Though created by a commercial advertising firm in conjunction with the private nonprofit Advertising Council, Smokey Bear's relationship to the FDLP is often overlooked. Smokey, one of the most successful advertising campaigns in the history of the United States, has represented the Forest Service for more than sixty years and federal laws were created to protect his image. Although Smokeys message is not without controversy, this well-known bear has been educating generations of Americans about preventing forest fires.


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Item Type: Article
Status: Published
CreatorsEmailPitt UsernameORCID
Scott, Markmcs50@pitt.eduMCS50
Date: 2008
Date Type: Publication
Access Restriction: No restriction; Release the ETD for access worldwide immediately.
Journal or Publication Title: Documents to the People (DttP)
Volume: 36
Number: 1
Publisher: American Library Association
Page Range: 47 - 51
Institution: University of Pittsburgh
Refereed: Yes
Uncontrolled Keywords: forest, fires, Smokey, Bear, government, information
ISSN: 0091-2085
Article Type: Research Article
Date Deposited: 21 Jan 2014 17:42
Last Modified: 25 Aug 2017 05:03


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