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Individual and Social Dynamics of Self-Control

Dzhogleva, Hristina (2014) Individual and Social Dynamics of Self-Control. Doctoral Dissertation, University of Pittsburgh. (Unpublished)

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Given the importance of self-control for consumers’ well-being and success in life, my dissertation aims to provide novel theoretical insights to the self-regulation literature and inform practical interventions that work to consumers’ long-term benefit. Contrary to most extant research on the topic, my dissertation explores both individual and social dynamics of consumers’ self-regulation. My dissertation progresses from an internal, individual perspective on self-control to a socially-embedded, cooperative perspective. First, Essay 1 focuses on the internal state of the consumer, considering cognitive strategies used in self-control contexts. Specifically, I explore two dimensions of consumers’ recall of previous self-regulation acts - valence and subjective difficulty of recall– and how their interplay influences current self-control. Progressing toward understanding the social dynamics of self-control, in Essay 2 I examine two specific strategies that consumers use to cope with social identity threats – where individuals either highlight positive dimensions of the self or emphasize favorable intergroup differences, and compare their impact on subsequent self-control. Finally, Essay 3 studies self-control through a purely social lens and compares the joint self-control decisions of three different dyad types - homogeneous high self-control, homogeneous low self-control, and mixed, to determine which lead to better self-control within the dyad and which prove detrimental to the achievement of shared long-term goals. Taken together, the three essays of my dissertation make novel theoretical contributions not only to the self-control literature, but also to the literatures studying metacognition, self-perceptions, social identity, dyadic decision making, and marital well-being. Furthermore, the findings of my dissertation offer a series of practical implications and insights that can guide consumers, public policy makers, and managers to achieve a variety of objectives.


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Item Type: University of Pittsburgh ETD
Status: Unpublished
CreatorsEmailPitt UsernameORCID
Dzhogleva, Hristinahrd5@pitt.eduHRD5
ETD Committee:
TitleMemberEmail AddressPitt UsernameORCID
Committee ChairLamberton, Cait Poynorclamberton@katz.pitt.eduCPOYNOR
Committee CoChairInman, J. Jeffreyjinman@katz.pitt.eduJINMAN
Committee MemberColeman, Nicole Verrochincoleman@katz.pitt.eduNMV19
Committee MemberHaws, Kelly
Committee MemberKim, Kevin H.khkim@pitt.eduKHKIM
Date: 28 April 2014
Date Type: Publication
Defense Date: 23 April 2014
Approval Date: 28 April 2014
Submission Date: 20 April 2014
Access Restriction: 5 year -- Restrict access to University of Pittsburgh for a period of 5 years.
Number of Pages: 193
Institution: University of Pittsburgh
Schools and Programs: Joseph M. Katz Graduate School of Business > Business Administration
Degree: PhD - Doctor of Philosophy
Thesis Type: Doctoral Dissertation
Refereed: Yes
Uncontrolled Keywords: self-control, dyadic decision-making, social identity threat, recall, self-regulation, couples
Date Deposited: 28 Apr 2014 19:04
Last Modified: 28 Apr 2019 05:15


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