Link to the University of Pittsburgh Homepage
Link to the University Library System Homepage Link to the Contact Us Form

Plastic Narratives: Kaiyodo and the Evolution of Database Consumption

Williams, James (2014) Plastic Narratives: Kaiyodo and the Evolution of Database Consumption. Master's Thesis, University of Pittsburgh. (Unpublished)

Primary Text

Download (598kB) | Preview


This thesis looks at Azuma Hiroki’s Database Consumption Model, laid out in the 2001 book Otaku: Japan’s Database Animals, to examine the role of non-narrative goods in the otaku marketplace. While Otaku focuses on narrative goods such as video games and anime, we can better understand post-modern consumption patterns in the otaku subculture by also looking at the non-narrative goods which comprise a large percentage of the otaku marketplace. First, we will briefly review the Database Consumption model and compare and contrast it with other theoretical work on post-modern consumption. Second, we will compare the history of toy company Kaiyodo with Azuma’s three Eras of post-war narrative consumption. Third, we will examine the role of Database Consumption in Kaiyodo’s “Revoltech” toy line.


Social Networking:
Share |


Item Type: University of Pittsburgh ETD
Status: Unpublished
CreatorsEmailPitt UsernameORCID
Williams, Jamesjbw27@pitt.eduJBW27
ETD Committee:
TitleMemberEmail AddressPitt UsernameORCID
Committee ChairExley, Charlesexley@pitt.eduEXLEY
Committee MemberNara, Hiroshihnara@pitt.eduHNARA
Committee MemberGabriella, Lukacslukacs@pitt.eduLUKACS
Date: 22 May 2014
Date Type: Publication
Defense Date: 8 April 2014
Approval Date: 22 May 2014
Submission Date: 14 May 2014
Access Restriction: No restriction; Release the ETD for access worldwide immediately.
Number of Pages: 61
Institution: University of Pittsburgh
Schools and Programs: Dietrich School of Arts and Sciences > East Asian Studies
Degree: MA - Master of Arts
Thesis Type: Master's Thesis
Refereed: Yes
Uncontrolled Keywords: kaiyodo, hiroki azuma, database consumption, Hegel
Date Deposited: 22 May 2014 17:49
Last Modified: 15 Nov 2016 14:19


Monthly Views for the past 3 years

Plum Analytics

Actions (login required)

View Item View Item