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Coercive advertising and nonprofits: are the methods pursuing justice just themselves?

Zaidi, Daniyal (2014) Coercive advertising and nonprofits: are the methods pursuing justice just themselves? Undergraduate Thesis, University of Pittsburgh. (Unpublished)

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There is a paradox in the way that justice-seeking nonprofit organizations pursue their goals. This project seeks to define a notion of tight spaces that occurs when a nonprofit organization uses manipulative marketing methods to achieve their ends via a Kantian perspective.

The research is two-fold. This project will use normative political theory to illustrate ethical considerations surrounding nonprofits coupled with extensive content analysis on nonprofit organization’s marketing materials to illustrate coercive methodologies used. This research wants to address this paradox by asking a simple question, From a Kantian ethical perspective, should nonprofit organizations, many which seek justice-oriented outcomes, use manipulative marketing communication methods that are unjust to meet their justice-oriented ends?


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Item Type: University of Pittsburgh ETD
Status: Unpublished
CreatorsEmailPitt UsernameORCID
ETD Committee:
TitleMemberEmail AddressPitt UsernameORCID
Committee ChairLotz, Andrewanl7@pitt.eduANL7
Committee MemberKearns, Kevinkkearns@pitt.eduKKEARNS
Committee MemberKathy, Buechelbuechel@pitt.eduBUECHEL
Committee MemberTom,
Date: 2 May 2014
Date Type: Publication
Defense Date: 10 April 2014
Approval Date: 2 May 2014
Submission Date: 25 April 2014
Access Restriction: No restriction; Release the ETD for access worldwide immediately.
Number of Pages: 92
Institution: University of Pittsburgh
Schools and Programs: David C. Frederick Honors College
Dietrich School of Arts and Sciences > Politics and Philosophy
Degree: BPhil - Bachelor of Philosophy
Thesis Type: Undergraduate Thesis
Refereed: Yes
Uncontrolled Keywords: Nonprofit Political Theory Coercion Justice 501(c)(3) Marketing Advertising Ethics
Date Deposited: 02 May 2014 17:52
Last Modified: 15 Nov 2016 14:19


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