Primack, BA and Bui, T and Fertman, CI
(2007)
Social marketing meets health literacy: Innovative improvement of health care providers' comfort with patient interaction.
Patient Education and Counseling, 68 (1).
3 - 9.
ISSN 0738-3991
![[img]](http://d-scholarship.pitt.edu/style/images/fileicons/text_plain.png) |
Plain Text (licence)
Available under License : See the attached license file.
Download (1kB)
|
Abstract
Objective: It is essential to train health care providers to deliver care sensitive to the needs of diverse individuals with varying degrees of health literacy. We aimed to evaluate an innovative, theory-based, educational intervention involving social marketing and health literacy. Methods: In 2006 at a large medical school, all first-year students were exposed to the intervention. They completed pre- and post-test anonymous surveys including demographic data, covariates, and key outcome variables. Paired t-tests and multiple linear regression were used to evaluate the intervention and to determine independent associations among the key outcome variables. Results: Post-intervention scores were significantly higher than pre-intervention scores for social marketing (3.31 versus 1.90, p < 0.001), health literacy (3.41 versus 2.98, p < 0.001), and comfort in brochure development (3.11 versus 2.52, p < 0.001) (N = 83). After controlling for demographic and covariate data, health literacy and comfort in brochure development were independent predictors of comfort interacting with diverse populations. Conclusion: A brief intervention involving social marketing and health literacy can improve skills that improve medical students' comfort with patients of diverse backgrounds. Practice implications: Health care providers can be taught educational principles and skills involved in developing effective patient education materials. These skills may improve providers' comfort with direct patient interaction. © 2007 Elsevier Ireland Ltd. All rights reserved.
Share
| Citation/Export: |
|
| Social Networking: |
|
Details
| Item Type: |
Article
|
| Status: |
Published |
| Creators/Authors: |
|
| Centers: |
Other Centers, Institutes, Offices, or Units > Center for Research on Media, Technology, and Health |
| Date: |
1 September 2007 |
| Date Type: |
Publication |
| Journal or Publication Title: |
Patient Education and Counseling |
| Volume: |
68 |
| Number: |
1 |
| Page Range: |
3 - 9 |
| DOI or Unique Handle: |
10.1016/j.pec.2007.02.009 |
| Schools and Programs: |
Joseph M. Katz Graduate School of Business > Business Administration
School of Medicine > Medicine
School of Medicine > Pediatrics |
| Refereed: |
Yes |
| ISSN: |
0738-3991 |
| MeSH Headings: |
Analysis of Variance; Attitude of Health Personnel; Clinical Competence; Cultural Diversity; Education, Medical, Undergraduate--organization & administration; Educational Status; Factor Analysis, Statistical; Female; Health Knowledge, Attitudes, Practice; Health Promotion; Humans; Linear Models; Male; Pamphlets; Patient Education as Topic--organization & administration; Pennsylvania; Physician-Patient Relations; Program Evaluation; Psychological Theory; Psychology, Educational; Questionnaires; Self Efficacy; Social Marketing; Students, Medical--psychology; Teaching Materials |
| Other ID: |
NLM NIHMS256356, NLM PMC3004527 |
| PubMed Central ID: |
PMC3004527 |
| PubMed ID: |
17418522 |
| Date Deposited: |
28 Jul 2014 16:46 |
| Last Modified: |
05 Feb 2019 07:55 |
| URI: |
http://d-scholarship.pitt.edu/id/eprint/22349 |
Metrics
Monthly Views for the past 3 years
Plum Analytics
Altmetric.com
Actions (login required)
 |
View Item |
![[feed]](/images/feed-icon-32x32.png){kind=icon}