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Associations between smoking and media literacy in college students

Primack, BA and Sidani, J and Carroll, MV and Fine, MJ (2009) Associations between smoking and media literacy in college students. Journal of Health Communication, 14 (6). 541 - 555. ISSN 1081-0730

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Organizations recommend media literacy to reduce tobacco use, and higher media literacy has been associated with lower smoking among high school students. The relationship between smoking media literacy and tobacco use, however, has not been systematically studied among college students. The purpose of this study was to determine the association between smoking and smoking media literacy among college students. We conducted the National College Health Assessment (NCHA) at a large, urban university, adding six items measuring smoking media literacy. A total of 657 students responded to this random sample e-mail survey. We used multiple logistic regression to determine independent associations between smoking media literacy items and current smoking. The media literacy scale was internally consistent (α=0.79). Of the respondents, 21.5% reported smoking cigarettes over the past 30 days. In a fully adjusted multivariate model, participants with medium media literacy had an odds ratio (OR) for current smoking of 0.45 (95% CI=0.29, 0.70), and those with high media literacy had an OR for current smoking of 0.38 (95% CI=0.20, 0.70). High smoking media literacy is independently associated with lower odds of smoking. Smoking media literacy may be a valuable construct to address in college populations.


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Item Type: Article
Status: Published
CreatorsEmailPitt UsernameORCID
Primack, BAbprimack@pitt.eduBPRIMACK
Sidani, Jjaime.sidani@pitt.eduJES107
Carroll, MV
Fine, MJmjf1@pitt.eduMJF10000-0003-3470-9846
Centers: Other Centers, Institutes, Offices, or Units > Center for Research on Media, Technology, and Health
Date: 1 September 2009
Date Type: Publication
Journal or Publication Title: Journal of Health Communication
Volume: 14
Number: 6
Page Range: 541 - 555
DOI or Unique Handle: 10.1080/10810730903089598
Schools and Programs: School of Nursing > Nursing
School of Medicine > Medicine
School of Medicine > Pediatrics
Refereed: Yes
ISSN: 1081-0730
MeSH Headings: Adult; Confidence Intervals; Cross-Sectional Studies; Data Collection; Educational Status; Female; Health Behavior; Health Knowledge, Attitudes, Practice; Humans; Logistic Models; Male; Mass Media--statistics & numerical data; Models, Statistical; Multivariate Analysis; Odds Ratio; Questionnaires; Risk Factors; Risk-Taking; Smoking--epidemiology; Smoking--psychology; Students--statistics & numerical data; Universities
Other ID: NLM NIHMS256349, NLM PMC3008588
PubMed Central ID: PMC3008588
PubMed ID: 19731126
Date Deposited: 28 Jul 2014 17:52
Last Modified: 01 Nov 2021 10:55


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