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Quantifying media literacy: development, reliability, and validity of a new measure.

Arke, Edward T and Primack, Brian A (2009) Quantifying media literacy: development, reliability, and validity of a new measure. EMI Educ Media Int, 46 (1). 53 - 65. ISSN 0952-3987

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Media literacy has the potential to alter outcomes in various fields, including education, communication, and public health. However, measurement of media literacy remains a critical challenge in advancing this field of inquiry. In this manuscript, we describe the development and testing of a pilot measure of media literacy. Items were formed based on a composite conceptual model and administered to college communications students (n = 34). Each of three media literacy subscales had good internal consistency reliability (α(1) = 0.74, α(2) = 0.79, α(3) = 0.75). Principal components analysis revealed a five-factor structure that corresponded closely with the underlying conceptual model. As was expected, the media literacy scale was significantly correlated with a composite critical thinking measure (r = 0.32, P = .03). This scale may be valuable for the measurement of media literacy and the assessment of media literacy interventions.


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Item Type: Article
Status: Published
CreatorsEmailPitt UsernameORCID
Arke, Edward T
Primack, Brian Abprimack@pitt.eduBPRIMACK
Centers: Other Centers, Institutes, Offices, or Units > Center for Research on Media, Technology, and Health
Date: 1 March 2009
Date Type: Publication
Journal or Publication Title: EMI Educ Media Int
Volume: 46
Number: 1
Page Range: 53 - 65
DOI or Unique Handle: 10.1080/09523980902780958
Schools and Programs: School of Medicine > Medicine
School of Medicine > Pediatrics
Refereed: Yes
ISSN: 0952-3987
Funders: NCI NIH HHS (K07 CA114315), NCI NIH HHS (K07 CA114315-05)
PubMed Central ID: PMC3092308
PubMed ID: 21572920
Date Deposited: 28 Jul 2014 17:50
Last Modified: 01 Nov 2017 14:03


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