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Teaching health literacy using popular television programming: A qualitative pilot study

Primack, BA and Wickett, DJ and Kraemer, KL and Zickmund, S (2010) Teaching health literacy using popular television programming: A qualitative pilot study. American Journal of Health Education, 41 (3). 147 - 154. ISSN 1932-5037

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Background: Teaching of health and medical concepts in the K-12 curriculum may help improve health literacy. Purpose: The purpose of this project was to determine acceptability and preliminary efficacy of pilot implementation of a health literacy curriculum using brief clips from a popular television program. Methods: Participants included 55 ninth-grade students in a low-income school with a high proportion of minority students. The curriculum used three brief interspersed segments from the television show ER to teach basic topics in cardiology. After the 30-minute experimental curriculum, students completed open-ended surveys which were coded qualitatively. Results: The most common codes described “;enjoyment” (N=28), “;acquisition of new knowledge” (N=28), “;informative” (N=15), “;interesting” (N=12), and “;TV/video” (N=10). We found on average 2.9 examples of medical content per participant. Of the 26 spontaneously-generated verifiable statements, 24 (92.3%) were judged as accurate by two independent coders (k=0.70, P=.0002). Discussion: Use of brief segments of video material contributed to the acceptability of health education curricula without detracting from students’ acquisition of accurate information. Translation to Health Education Practice: Health education practitioners may wish to include brief clips from popular programming to motivate students and provide context for health-related lessons. © 2010 Taylor & Francis Group, LLC.


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Item Type: Article
Status: Published
CreatorsEmailPitt UsernameORCID
Primack, BAbprimack@pitt.eduBPRIMACK
Wickett, DJ
Kraemer, KLkek5@pitt.eduKEK5
Zickmund, Sslz9@pitt.eduSLZ9
Centers: Other Centers, Institutes, Offices, or Units > Center for Research on Media, Technology, and Health
Date: 1 January 2010
Date Type: Publication
Journal or Publication Title: American Journal of Health Education
Volume: 41
Number: 3
Page Range: 147 - 154
DOI or Unique Handle: 10.1080/19325037.2010.10598856
Schools and Programs: School of Medicine > Medicine
School of Medicine > Pediatrics
Refereed: Yes
ISSN: 1932-5037
PubMed Central ID: PMC3757562
PubMed ID: 23998135
Date Deposited: 28 Jul 2014 17:45
Last Modified: 26 Jan 2019 10:55


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