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Smoking motives in movies are important for understanding adolescent smoking: A preliminary investigation

Shadel, WG and Martino, SC and Haviland, A and Setodji, C and Primack, BA (2010) Smoking motives in movies are important for understanding adolescent smoking: A preliminary investigation. Nicotine and Tobacco Research, 12 (8). 850 - 854. ISSN 1462-2203

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Introduction: Exposure to smoking in movies is strongly associated with smoking uptake and maintenance among adolescents. However, little is known about what features of movies (e.g., the context for smoking or motives for a character smoking) moderate the association between exposure to movie smoking and adolescent smoking. This laboratory study examined whether exposure to movie smoking that is portrayed as having a clear motive is associated with the desire to smoke differently than smoking that is portrayed as having no clear motive. Methods: A sample of 77 middle school students (mean age of 12.8 years, 62% male, 60% Caucasian) viewed movie clips that portrayed smoking as helping to facilitate social interaction, to relax, to appear rebellious, or as having no clear motive. After exposure to each clip, participants rated their desire to smoke. Results: Exposure to clips where smoking was portrayed as helping characters to relax was associated with a significantly stronger desire to smoke compared with clips where the motive for smoking was unclear. Desire to smoke was similar for clips where no motive was clear, social smoking clips, and rebellious smoking clips. Discussion: These results suggest that the way that smoking is portrayed in movies is important in determining its effect on adolescent smoking. © The Author 2010. Published by Oxford University Press on behalf of the Society for Research on Nicotine and Tobacco. All rights reserved.


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Item Type: Article
Status: Published
CreatorsEmailPitt UsernameORCID
Shadel, WGwgs1@pitt.eduWGS1
Martino, SC
Haviland, A
Setodji, C
Primack, BAbprimack@pitt.eduBPRIMACK
Centers: Other Centers, Institutes, Offices, or Units > Center for Research on Media, Technology, and Health
Date: 24 June 2010
Date Type: Publication
Journal or Publication Title: Nicotine and Tobacco Research
Volume: 12
Number: 8
Page Range: 850 - 854
DOI or Unique Handle: 10.1093/ntr/ntq099
Schools and Programs: Dietrich School of Arts and Sciences > Psychology
School of Medicine > Medicine
School of Medicine > Pediatrics
Refereed: Yes
ISSN: 1462-2203
MeSH Headings: Adolescent; Adolescent Behavior--psychology; Child; Female; Humans; Male; Motion Pictures as Topic; Smoking--psychology
Other ID: NLM PMC2917740
PubMed Central ID: PMC2917740
PubMed ID: 20576800
Date Deposited: 28 Jul 2014 17:00
Last Modified: 02 Feb 2019 15:59


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