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An Academic Medical Center's Expansion to the European Union: A Case Study of UPMC's Joint Projects in Italy and Ireland

Olson, Josephine E and Lin, Michael K and Brady, Leslie M and Huber, George A An Academic Medical Center's Expansion to the European Union: A Case Study of UPMC's Joint Projects in Italy and Ireland. Pittsburgh Papers on the European Union, 3 (1).

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Abstract

<jats:p>This case study examines the expansion of the University of Pittsburgh Medical Center (UPMC) to Italy and Ireland in the European Union. The authors use international business theory to help understand why US Academic Medical Centers (AMCs) are beginning to go abroad and, through semistructured interviews with UPMC officials, they examine the market entry issues UPMC faced when expanding to Italy and Ireland. The authors also explain why UPMC’s first successful foreign ventures took place in the European Union. They conclude with comments on several of the strategic issues that AMCs should address if they wish to successfully expand overseas.</jats:p>


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Details

Item Type: Article
Status: Published
Creators/Authors:
CreatorsEmailPitt UsernameORCID
Olson, Josephine EJOLSON@katz.pitt.eduJOLSON
Lin, Michael K
Brady, Leslie M
Huber, George Aghuber@pitt.eduGHUBER
Journal or Publication Title: Pittsburgh Papers on the European Union
Volume: 3
Number: 1
Publisher: University Library System, University of Pittsburgh
DOI or Unique Handle: 10.5195/ppeu.2014.19
Schools and Programs: Graduate School of Public Health > Health Policy & Management
Joseph M. Katz Graduate School of Business > Business Administration
Refereed: Yes
Date Deposited: 22 Sep 2014 20:37
Last Modified: 04 Aug 2020 14:55
URI: http://d-scholarship.pitt.edu/id/eprint/22427

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