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Territories and Border Crossings: Information Search and Location in the Online Environment

Dunn, Brian Kimball (2014) Territories and Border Crossings: Information Search and Location in the Online Environment. Doctoral Dissertation, University of Pittsburgh. (Unpublished)

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The established literature on user website behavior leaves gaps by generally making one of two important assumptions. First, users have often been treated as having homogeneous intent. Second, research has focused either on a single site in isolation or on broader user experiences. To address these gaps, this dissertation invokes the metaphor of location and travel to describe users’ actions on the Web. We approach these topics over the course of three discrete studies.

In the first study, we use a laboratory-based experiment to look at users’ movements within individual websites to identify the significant properties and qualities of their within-site travel behavior that should be preferred by website owners. In the second study, we use archival data to infer user intent when transiting into a new website location. In the third and final study, we introduce the idea of online borders and, through an online experiment, use them to explain variance in users' recognition of and willingness to attribute credit to websites.


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Item Type: University of Pittsburgh ETD
Status: Unpublished
CreatorsEmailPitt UsernameORCID
Dunn, Brian
ETD Committee:
TitleMemberEmail AddressPitt UsernameORCID
Committee ChairGalletta, Dennis Fgalletta@katz.pitt.eduGALLETTA
Date: 25 September 2014
Date Type: Publication
Defense Date: 30 June 2014
Approval Date: 25 September 2014
Submission Date: 24 July 2014
Access Restriction: 3 year -- Restrict access to University of Pittsburgh for a period of 3 years.
Number of Pages: 185
Institution: University of Pittsburgh
Schools and Programs: Joseph M. Katz Graduate School of Business > Management of Information Systems
Degree: PhD - Doctor of Philosophy
Thesis Type: Doctoral Dissertation
Refereed: Yes
Uncontrolled Keywords: online content, behavioral, experiment, archival data, geography of the Internet, digital borders, border strength, purchase funnel, information foraging, foraging time, foraging territory, space and place, memory, user intent, task structure
Date Deposited: 25 Sep 2014 19:39
Last Modified: 25 Sep 2017 05:15


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