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Variation in the Framing of Hydraulic Fracturing

Zysk, Robert (2014) Variation in the Framing of Hydraulic Fracturing. Master's Thesis, University of Pittsburgh. (Unpublished)

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This thesis examines how two opposing organizations frame hydraulic fracturing and prioritize particular framing activity. Framing has become a central concern for social movement scholars, but much remains to be theorized on variation of the same issue by different movement actors. This paper argues that the organizational goals and broader discourse influence the prioritization of core framing tasks and the selection of particular frame alignment processes pursued by each organization. Through qualitative, textual analysis of the content posted on two websites throughout the year 2013, this study found that each organization is engaged in framing activity that strategically fits their organizational goals, as well as the organization’s ability to link their messages to the broader discourse. This study fills a gap in framing literature that takes for granted the persuasive goals of organizations, while providing insight on variation in the framing activity of two opposing organizations.


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Item Type: University of Pittsburgh ETD
Status: Unpublished
CreatorsEmailPitt UsernameORCID
Zysk, Robertroz13@pitt.eduROZ13
ETD Committee:
TitleMemberEmail AddressPitt UsernameORCID
Committee ChairBrush, Lisalbrush@pitt.eduLBRUSH
Committee MemberStaggenborg, Suzannesuzstagg@pitt.eduSUZSTAGG
Committee MemberSmith, Jackiejgsmith@pitt.eduJGSMITH
Date: 4 September 2014
Date Type: Publication
Defense Date: 12 August 2014
Approval Date: 4 September 2014
Submission Date: 15 August 2014
Access Restriction: No restriction; Release the ETD for access worldwide immediately.
Number of Pages: 62
Institution: University of Pittsburgh
Schools and Programs: Dietrich School of Arts and Sciences > Sociology
Degree: MA - Master of Arts
Thesis Type: Master's Thesis
Refereed: Yes
Uncontrolled Keywords: frame variation, core framing tasks, frame alignment processes
Date Deposited: 04 Sep 2014 20:41
Last Modified: 15 Nov 2016 14:23

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