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The chronicles of Gateway: a case study of the strategic management of Gateway Health

Banerjee, Kushagra (2015) The chronicles of Gateway: a case study of the strategic management of Gateway Health. Master Essay, University of Pittsburgh.

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Abstract

Strategic management is a multi-step approach utilized by leadership to assess and execute the strategic thinking, strategic planning, and manage the strategic momentum of a health care organization. Health care organizations require comprehensive strategic management in order to successfully guide organizations through the dynamic and competitive environment of health care. The formalized rules of strategic management as applied to health care are still in its relative infancy, yet the industry’s most successful organizations consistently demonstrated strategic management competencies. In order for an organization in health care to think about, develop, and reach its long-term vision, leadership must recognize and utilize the principles of strategic management. This case study examines Gateway Health LP, a Pittsburgh-based managed care organization serving over 400,000 Medicare and Medicaid beneficiaries in six states. In the past three years, Gateway has made substantial strides and changes in order to proactively manage its strategic future. These steps involved significant forethought, planning and iterative management in uncertain and changing environments of federal and state health care programs. The goal of this case study analysis is to overlay the recent history of Gateway Health in the context of strategic management principles as outlined by Ginter’s Principles of Strategic Management and ultimately map the strategic course of the organization. Ultimately, the larger implication of executing effective strategic management for healthcare organizations is the ability to sustain the public health element of providing access to health services to their defined communities.


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Details

Item Type: Other Thesis, Dissertation, or Long Paper (Master Essay)
Status: Unpublished
Creators/Authors:
CreatorsEmailPitt UsernameORCID
Banerjee, Kushagra
Contributors:
ContributionContributors NameEmailPitt UsernameORCID
Committee ChairFriede, Samuelfriede@pitt.eduFRIEDEUNSPECIFIED
Committee MemberLuangkesorn, Louislol11@pitt.eduLOL11UNSPECIFIED
Committee MemberUsaite, Doviledou1@pitt.eduDOU1UNSPECIFIED
Date: 22 April 2015
Date Type: Publication
Access Restriction: No restriction; Release the ETD for access worldwide immediately.
Publisher: University of Pittsburgh
Institution: University of Pittsburgh
Schools and Programs: Graduate School of Public Health > Health Policy & Management
Degree: MHA - Master of Health Administration
Thesis Type: Master Essay
Refereed: Yes
Date Deposited: 19 Oct 2015 14:47
Last Modified: 01 May 2019 14:01
URI: http://d-scholarship.pitt.edu/id/eprint/25044

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