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Personalized service? Changing the role of the government librarian

Taylor, K and Corrall, S (2007) Personalized service? Changing the role of the government librarian. Journal of Information Science, 33 (3). 298 - 314. ISSN 0165-5515

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This study investigated the feasibility of a personalized information service in a government department. A qualitative methodology explored stakeholder opinions on the remit, marketing, resourcing and measurement of the service. A questionnaire and interviews gathered experiences of personalized provision across the government sector. Potential users were similarly surveyed to discuss how the service could meet their needs. Data were analysed using coding techniques to identify emerging theory. Lessons learned from government librarians centred on clarifying requirements, balancing workloads and selective marketing. The user survey showed low usage and awareness of existing specialist services, but high levels of need and interest in services repackaged as a tailored offering. Fieldwork confirmed findings from the literature on the scope for adding value through information management advice, information skills training and substantive research assistance and the need to understand business processes and develop effective partnerships. Concluding recommendations focus on service definition, strategic marketing, resource utilization and performance measurement. © CILIP.


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Item Type: Article
Status: Published
CreatorsEmailPitt UsernameORCID
Taylor, K
Corrall, Sscorrall@pitt.eduSCORRALL
Date: 1 June 2007
Date Type: Publication
Access Restriction: No restriction; Release the ETD for access worldwide immediately.
Journal or Publication Title: Journal of Information Science
Volume: 33
Number: 3
Page Range: 298 - 314
DOI or Unique Handle: 10.1177/0165551506070728
Institution: University of Pittsburgh
Schools and Programs: School of Information Sciences > Library and Information Science
Refereed: Yes
ISSN: 0165-5515
Date Deposited: 04 May 2015 20:47
Last Modified: 04 Feb 2019 20:55


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