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Conversing in reflective glory: A systematic study using national football league games

Drew, M and Wang, L and Lin, YR (2015) Conversing in reflective glory: A systematic study using national football league games. In: UNSPECIFIED.

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Conversations about a group can alter its structure and development. The antecedents of group-oriented conversation are difficult to pinpoint, however, because of the complex interdependence between individual and group behavior. In this study we utilize a unique set of exogenous, group-level treatments - the outcomes of National Football League games - to observe how group members - fans of these teams - participate in group-oriented conversation on Twitter. We show first that positive group outcomes (team victories) encourage group members to talk publicly about their group. Our results also indicate that group members participate more actively in the group-oriented discussion when the the outcome is a surprise. Future directions for this line of research are discussed.


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Item Type: Conference or Workshop Item (UNSPECIFIED)
Status: Published
CreatorsEmailPitt UsernameORCID
Drew, M
Wang, L
Lin, YRYURULIN@pitt.eduYURULIN0000-0002-8497-3015
Date: 1 January 2015
Date Type: Publication
Journal or Publication Title: Proceedings of the 9th International Conference on Web and Social Media, ICWSM 2015
Page Range: 646 - 649
Event Type: Conference
Schools and Programs: School of Information Sciences > Information Science
Refereed: Yes
ISBN: 9781577357339
Date Deposited: 26 Jun 2015 19:04
Last Modified: 07 Jul 2022 20:52


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