Drew, M and Wang, L and Lin, YR
(2015)
Conversing in reflective glory: A systematic study using national football league games.
In: UNSPECIFIED.
Abstract
Conversations about a group can alter its structure and development. The antecedents of group-oriented conversation are difficult to pinpoint, however, because of the complex interdependence between individual and group behavior. In this study we utilize a unique set of exogenous, group-level treatments - the outcomes of National Football League games - to observe how group members - fans of these teams - participate in group-oriented conversation on Twitter. We show first that positive group outcomes (team victories) encourage group members to talk publicly about their group. Our results also indicate that group members participate more actively in the group-oriented discussion when the the outcome is a surprise. Future directions for this line of research are discussed.
Share
| Citation/Export: |
|
| Social Networking: |
|
Details
| Item Type: |
Conference or Workshop Item
(UNSPECIFIED)
|
| Status: |
Published |
| Creators/Authors: |
|
| Date: |
1 January 2015 |
| Date Type: |
Publication |
| Journal or Publication Title: |
Proceedings of the 9th International Conference on Web and Social Media, ICWSM 2015 |
| Page Range: |
646 - 649 |
| Event Type: |
Conference |
| Schools and Programs: |
School of Information Sciences > Information Science |
| Refereed: |
Yes |
| ISBN: |
9781577357339 |
| Date Deposited: |
26 Jun 2015 19:04 |
| Last Modified: |
07 Jul 2022 20:52 |
| URI: |
http://d-scholarship.pitt.edu/id/eprint/25487 |
Metrics
Monthly Views for the past 3 years
Plum Analytics
Actions (login required)
 |
View Item |
![[img]](http://d-scholarship.pitt.edu/style/images/fileicons/text_plain.png)
![[feed]](/images/feed-icon-32x32.png){kind=icon}