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Starting the conversation earlier: using OB/GYN practitioners to communicate the importance of childhood vaccination to their pregnant patients

Chedrick, Chelsea (2016) Starting the conversation earlier: using OB/GYN practitioners to communicate the importance of childhood vaccination to their pregnant patients. Master Essay, University of Pittsburgh.

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Abstract

Childhood vaccination rates have steadily declined over the past decade and traditional educational strategies such as written resources and pediatrician recommendations have failed to produce immunization rates recommended by the American Academy of Pediatrics and Centers for Disease Control. Starting the vaccination conversation with parents prior to the first pediatric visit could restore childhood immunization rates to their peak levels. This has strong implications for public health because it could prevent the re-emergence of infectious diseases and help maintain herd immunity. OB/GYN practitioners play a critical role in the timing of this conversation with parents prior to the birth of their child. To facilitate conversations between OB/GYN practitioners and expectant parents, micro-learning videos will be developed and used by the OB/GYN practitioners to improve their risk communication and shared-decision making skills. Once the program is implemented, they will report back upon their completion of video viewing, surveys and the number of women to whom they are communicating this knowledge. Pregnant women will also complete surveys after receiving these messages and take-home materials during program implementation. The goal of this program is to increase childhood vaccination rates in Allegheny County by providing information to pregnant women during prenatal visits. The target population is pregnant women receiving prenatal care at OB/GYN offices and clinics in Allegheny County, Pennsylvania. With successful implementation of this program, parents will now have time to make this critically important decision, without feeling rushed or overwhelmed at their first pediatric visit and ultimately deciding to vaccinate their child(ren).


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Details

Item Type: Other Thesis, Dissertation, or Long Paper (Master Essay)
Status: Unpublished
Creators/Authors:
CreatorsEmailPitt UsernameORCID
Chedrick, Chelseachelseac@pitt.eduCHELSEAC
Contributors:
ContributionContributors NameEmailPitt UsernameORCID
Committee ChairFrank, Lindafrankie@pitt.eduUNSPECIFIEDUNSPECIFIED
Committee MemberHawk, Marymary.hawk@pitt.eduUNSPECIFIEDUNSPECIFIED
Committee MemberReis, Evelynevelyn.reis@chp.eduUNSPECIFIEDUNSPECIFIED
Date: 14 December 2016
Date Type: Submission
Publisher: University of Pittsburgh
Institution: University of Pittsburgh
Schools and Programs: Graduate School of Public Health > Infectious Diseases and Microbiology
Degree: MPH - Master of Public Health
Thesis Type: Master Essay
Refereed: Yes
Date Deposited: 22 May 2017 16:29
Last Modified: 05 Sep 2017 20:55
URI: http://d-scholarship.pitt.edu/id/eprint/30398

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