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The status quo bias and the uptake of open access

Cantrell, Melissa H and Collister, Lauren B (2019) The status quo bias and the uptake of open access. First Monday.

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<jats:p>In this paper we argue that the framing of open access through language adopted by a variety of stakeholders serves to inhibit the uptake of open access publishing through the mechanisms of complexity and cognitive load. Using both quantitative and qualitative methods, we analyze both the language and tiers of decisions that confront authors seeking information online about open access. We conclude that this information is for the most part prohibitively complex and introduces contradictory interpretations and executions of open access that act to motivate a phenomenon known as the status quo bias. The only reliable method of counteracting this status quo bias in order to bolster the uptake of open access is to re-frame the language that is commonly employed in association with open access and to minimize the tiers of decisions expected of authors, which create a barrier rather than a gateway to open access engagement.</jats:p>


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Item Type: Article
Status: Published
CreatorsEmailPitt UsernameORCID
Cantrell, Melissa H
Collister, Lauren Blbcollister@pitt.eduLBC80000-0001-5767-8486
Date: 30 June 2019
Date Type: Publication
Journal or Publication Title: First Monday
Publisher: University of Illinois Libraries
DOI or Unique Handle: 10.5210/fm.v24i7.10089
Schools and Programs: University libraries > University Library System
Refereed: Yes
Date Deposited: 22 Aug 2019 12:26
Last Modified: 01 Aug 2020 10:55


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