Using Science to Improve Science Communication

Blackhurst, Michael and Granito, Barbara (2020) Using Science to Improve Science Communication. In: Community Engaged Scholarship Forum, March 3, 2020, William Pitt Union.

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Abstract

Effective scientific communication can foster community engagement and enhance the impact science has on society. Unfortunately, scientists often are not trained to communicate effectively to broad audiences, thus limiting the potential benefits of their work. Research increasingly highlights the specific cognitive barriers that limit the effective communication of scientific information, pointing to the special attributes of complex scientific information and social/emotional attributes of understanding. Collectively, this research details the cognitive resistance to new and complicated information. By appreciating these barriers, scientists can improve how they deliver complex messages. After a brief review of the “science of science communication,” this session will profile several strategies that can improve science communication when presenting slides to broad audiences. Participants will practice these strategies by modifying slides that exemplify common but ineffective communication techniques. The revisions recommended by participants will then be reviewed and discussed as a group.

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Details

Item Type:	Conference or Workshop Item (Lecture)
Creators/Authors:	Creators Email Pitt Username ORCID Blackhurst, Michael mfb30@pitt.edu mfb30 0000-0001-8193-1365 Granito, Barbara
Centers:	Other Centers, Institutes, Offices, or Units > Office of Community and Governmental Relations Other Centers, Institutes, Offices, or Units > Office of the Provost Other Centers, Institutes, Offices, or Units > Office of Engagement and Community Affairs
Date:	3 March 2020
Date Type:	Completion
Event Title:	Community Engaged Scholarship Forum
Event Dates:	March 3, 2020
Event Type:	Conference
Refereed:	Yes
Official URL:	http://cesf.pitt.edu
Date Deposited:	28 Jul 2021 20:27
Last Modified:	24 Mar 2022 20:12
URI:	http://d-scholarship.pitt.edu/id/eprint/41210

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