Chand, Paras
(2022)
Tobacco company marketing: an examination of tobacco use in Pennsylvania from 1950-1965.
Undergraduate Thesis, University of Pittsburgh.
(Unpublished)
Abstract
Throughout the 20th century, tobacco company marketers have utilized a wide array of advertising techniques to stimulate the public’s fascination for cigarettes and other nicotine-related products. The unique strategies employed by tobacco companies have contributed to the massive demand and popularity for these products in an era of American consumerism. To determine the diverse marketing trends in our current period, it is essential to comprehend these corporations’ widespread efforts to circulate alluring messages to specific groups and demographics, including colleges and universities. Tobacco corporations’ influence has been extensive for decades throughout the United States; therefore, examining newspaper advertisements in Pittsburgh and Philadelphia newspapers may provide a practical and individualistic perspective of their work. By analyzing how this industry influenced the people and students of these two major cities’ newspaper outlets from 1950 to 1965, one may understand the factors that may have incited a major increase in the public’s use of tobacco products today.
This research project focuses on investigating the marketing techniques tobacco corporations utilized to build a coherent and stable consumer base within Pittsburgh and Philadelphia newspapers. Specifically, the advertisements present within the Pitt News and Pittsburgh Post-Gazette newspaper outlets as well as the Daily Pennsylvanian and Philadelphian Inquirer serves as the basis of the data collection process. It would also be an enlightening approach to understand tobacco advertising in the context of archival data to reveal the historical significance of these alluring advertising techniques on generations of Pennsylvanians. Comprehending the specific intentions of marketers in each of their advertisements may give us background into the internal workings of this industry throughout different historical events within the timeframe of study. Tobacco use remains to be one of the leading causes of pulmonary disease, cardiovascular disease, and some cancers today. These brutal advertising campaigns may indicate one of the reasons the effects of cigarettes and these products have remained to be notably commonplace in our era.
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Details
| Item Type: |
University of Pittsburgh ETD
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| Status: |
Unpublished |
| Creators/Authors: |
|
| ETD Committee: |
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| Date: |
9 July 2022 |
| Date Type: |
Publication |
| Defense Date: |
1 June 2022 |
| Approval Date: |
9 July 2022 |
| Submission Date: |
15 June 2022 |
| Access Restriction: |
No restriction; Release the ETD for access worldwide immediately. |
| Number of Pages: |
61 |
| Institution: |
University of Pittsburgh |
| Schools and Programs: |
David C. Frederick Honors College
Dietrich School of Arts and Sciences > Sociology |
| Degree: |
BPhil - Bachelor of Philosophy |
| Thesis Type: |
Undergraduate Thesis |
| Refereed: |
Yes |
| Uncontrolled Keywords: |
Tobacco Ads, Cigarette Marketing, Public Health |
| Date Deposited: |
09 Jul 2022 18:41 |
| Last Modified: |
09 Jul 2022 18:41 |
| URI: |
http://d-scholarship.pitt.edu/id/eprint/43037 |
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