Link to the University of Pittsburgh Homepage
Link to the University Library System Homepage Link to the Contact Us Form

The Tension Between Creatives and Suits: The Effect of Resource Endowments on Firm Outcomes

Kim, Dongwook (2022) The Tension Between Creatives and Suits: The Effect of Resource Endowments on Firm Outcomes. Doctoral Dissertation, University of Pittsburgh. (Unpublished)

Download (721kB) | Preview


This study examines the long-term effect of resource endowments at market entry on future firm outcomes namely creative performance and efficiency in revenue generation in the context of the global video game industry. We shine a light on the importance of resource endowments by suggesting that the impact of resource endowments might be larger in the creative industry, where some firms want to achieve creative performance over revenue generation. We find that resource endowments matter more than exogenous imprinting when firms are interested in creative performance. We also find that resource endowments can impact ongoing investments that might increase both types of firm outcomes. This suggests that resource endowments might have more importance than previously suggested and that resources and capabilities related to developing creative products are stickier and are more likely need to be developed in the sensitive periods such as market entry.


Social Networking:
Share |


Item Type: University of Pittsburgh ETD
Status: Unpublished
CreatorsEmailPitt UsernameORCID
ETD Committee:
TitleMemberEmail AddressPitt UsernameORCID
Committee ChairAlvarez,
Committee MemberPrescott,
Committee MemberCohen,
Committee MemberMadhavan,
Committee MemberPan,
Committee MemberArikan,
Date: 5 July 2022
Date Type: Publication
Defense Date: 17 March 2022
Approval Date: 5 July 2022
Submission Date: 28 June 2022
Access Restriction: No restriction; Release the ETD for access worldwide immediately.
Number of Pages: 49
Institution: University of Pittsburgh
Schools and Programs: Joseph M. Katz Graduate School of Business > Business Administration
Degree: PhD - Doctor of Philosophy
Thesis Type: Doctoral Dissertation
Refereed: Yes
Uncontrolled Keywords: Resource-based theory, imprinting theory, creative industry.
Date Deposited: 05 Jul 2022 11:23
Last Modified: 05 Jul 2022 11:23


Monthly Views for the past 3 years

Plum Analytics

Actions (login required)

View Item View Item