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Ecosystem Bottlenecks and Value Dynamics in the Lifecycle of the Online Video Ecosystem

Jang, Jungyoon (2023) Ecosystem Bottlenecks and Value Dynamics in the Lifecycle of the Online Video Ecosystem. Doctoral Dissertation, University of Pittsburgh. (Unpublished)

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Understanding ecosystem bottlenecks is critical since bottlenecks limit and/or provide opportunities for actors to create and capture value. Although research has highlighted the importance of interfirm relationships in facilitating ecosystem and firm growth, it has mainly focused on a single bottleneck type and has not differentiated the impacts of strategic actions with diverse ecosystem actors to resolve bottlenecks. Theoretical gaps thus remain concerning when and how focal actors’ strategic actions to address multiple types of bottlenecks with other ecosystem actors affect performance across an ecosystem’s lifecycle. Our research draws on the theory of constraints and the ecosystem perspective to classify bottleneck types (i.e., technical, demand, institutional, and others) and examine how actors’ bottleneck-specific strategic actions impact performance in the context of the online video streaming ecosystem lifecycle. We theorize that during the nascent stage of the ecosystem when focal actors establish technical bottleneck alliances with suppliers/competitors or demand bottleneck alliances with complementors, deal performance will be positive. We further theorize that during the growth stage when focal actors conduct technical bottleneck acquisitions of complementors or demand bottleneck acquisitions of suppliers/competitors, deal performance will be positive. Employing a multi-method approach involving content analysis, surveys, and multivariate analysis for the online streaming ecosystem between 2007 and 2019, we find considerable support that our 3-way interaction hypotheses considering ecosystem stage, bottleneck type, and actors’ strategic actions with different types of partners/targets explain firm heterogeneity in deal performance. We contribute to the bottleneck and ecosystem literature by illustrating how varying alliance and acquisition deal performance through actors’ diverse strategic actions explains firm heterogeneity.


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Item Type: University of Pittsburgh ETD
Status: Unpublished
CreatorsEmailPitt UsernameORCID
Jang, Jungyoonjuj14@pitt.edujuj140009-0003-3805-7969
ETD Committee:
TitleMemberEmail AddressPitt UsernameORCID
Committee ChairPrescott, John
Committee CoChairMadhavan,
Committee MemberAlvarez,
Committee MemberCohen, Susan
Committee MemberArikan,
Date: 29 June 2023
Date Type: Publication
Defense Date: 13 December 2022
Approval Date: 29 June 2023
Submission Date: 28 June 2023
Access Restriction: 1 year -- Restrict access to University of Pittsburgh for a period of 1 year.
Number of Pages: 84
Institution: University of Pittsburgh
Schools and Programs: College of Business Administration > Business Administration
Degree: PhD - Doctor of Philosophy
Thesis Type: Doctoral Dissertation
Refereed: Yes
Uncontrolled Keywords: bottlenecks; ecosystem; suppliers, competitors, and complementors; acquisitions and alliances; cumulative abnormal returns
Date Deposited: 29 Jun 2023 15:53
Last Modified: 29 Jun 2023 15:53


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