Kwon, Theresa Anna
(2024)
Solo and Joint Aspects of Consumer Behavior.
Doctoral Dissertation, University of Pittsburgh.
(Unpublished)
Abstract
Consumers make decisions about solo and joint aspects of consumer behavior across many spheres of their lives, with consequences for their own and others’ well-being. Whether it be planning for leisure activities, deciding on household purchases, or figuring out what to dispose of from their closets, consumers often decide whether to do things on their own or to involve other people. Further, marketers often provide both solo and joint versions of their consumption offerings. Given the importance of both solo and joint experiences to consumers’ well-being and to marketers’ practice, my dissertation examines consumers’ decisions about solo and joint aspects of consumer behavior. Essay 1 examines how making acquisition (vs. disposal) decisions about household products influences the choice to involve others (i.e., household partners) in decision-making. Essay 2 examines how making decisions for oneself (vs. for other people) affects preferences regarding solitary versus social consumption activities. Finally, Essay 3 examines when, how, and why consumers desire to incorporate solitary time into social consumption experiences. Taken together, these three essays offer novel theoretical and practical insights into solo and joint experiences, interpersonal decision-making, the customer journey, and ways to boost social well-being.
Share
| Citation/Export: |
|
| Social Networking: |
|
Details
| Item Type: |
University of Pittsburgh ETD
|
| Status: |
Unpublished |
| Creators/Authors: |
|
| ETD Committee: |
|
| Date: |
26 May 2024 |
| Date Type: |
Publication |
| Defense Date: |
26 February 2024 |
| Approval Date: |
26 May 2024 |
| Submission Date: |
15 April 2024 |
| Access Restriction: |
No restriction; Release the ETD for access worldwide immediately. |
| Number of Pages: |
214 |
| Institution: |
University of Pittsburgh |
| Schools and Programs: |
College of Business Administration > Marketing |
| Degree: |
PhD - Doctor of Philosophy |
| Thesis Type: |
Doctoral Dissertation |
| Refereed: |
Yes |
| Uncontrolled Keywords: |
solo vs. joint; customer journey; decision stage; joint decision-making; self-other differences; choices for others; shared experiences; consumption experiences |
| Date Deposited: |
26 May 2024 06:01 |
| Last Modified: |
20 Jun 2024 12:29 |
| URI: |
http://d-scholarship.pitt.edu/id/eprint/45501 |
Metrics
Monthly Views for the past 3 years
Plum Analytics
Actions (login required)
 |
View Item |
![[feed]](/images/feed-icon-32x32.png){kind=icon}