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“Bloody Brilliant”: A mixed methods approach to studying menstruation on Television and in Movies from 1970 to 2024

Gross, Cristy Ariel (2024) “Bloody Brilliant”: A mixed methods approach to studying menstruation on Television and in Movies from 1970 to 2024. Master's Thesis, University of Pittsburgh. (Unpublished)

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As reproductive and sexual health education declines in the United States, adolescents may turn to television shows and movies for this education. There is an opportunity to create informed edutainment with this in mind. However, there is no content analysis for the content already in the world. This paper serves as a preliminary content analysis for content containing menstrual themes from 1970 to 2024. Researchers examined the context in which menstruation is shown or discussed and collected data to analyze gender concordance between the character menstruating or mentioning menstruation, the director, and the topline writer of the media. There was not enough evidence to show that menstruation content is less distressing or is shown in a more nuanced way, but there is evidence that gender concordance has increased over time, particularly into the 2020s.


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Item Type: University of Pittsburgh ETD
Status: Unpublished
CreatorsEmailPitt UsernameORCID
Gross, Cristy Arielcrg88@pitt.eduCRG88
ETD Committee:
TitleMemberEmail AddressPitt UsernameORCID
Committee ChairDauria, Emilyefd16@pitt.eduefd16
Committee CoChairHoffman, Bethbeth.hoffman@pitt.edubeth.hoffman
Committee MemberBarinas-Mitchell, Emmabarinas@edc.pitt.edubarinas
Date: 17 May 2024
Date Type: Publication
Defense Date: 3 April 2024
Approval Date: 17 May 2024
Submission Date: 25 April 2024
Access Restriction: No restriction; Release the ETD for access worldwide immediately.
Number of Pages: 119
Institution: University of Pittsburgh
Schools and Programs: School of Public Health > Behavioral and Community Health Sciences
Degree: MPH - Master of Public Health
Thesis Type: Master's Thesis
Refereed: Yes
Uncontrolled Keywords: Menstruation, Edutainment, Menarche, Television, Film, Content Analysis, Gender Concordance
Date Deposited: 17 May 2024 17:18
Last Modified: 17 May 2024 17:18


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