Analysis of mobile broadband competition: 3G vs. WiFi

Shin, S and Weiss, MBH (2010) Analysis of mobile broadband competition: 3G vs. WiFi. International Journal of Mobile Communications, 8 (5). 586 - 601. ISSN 1470-949X

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Abstract

This paper analyses optimal pricing of two different platforms of broadband mobile internet access where one provider uses third generation (3G) and the other WiFi. The authors utilised a game theoretic competition model considering population density, user's preference for bandwidth and coverage, user's willingness-to-pay, the number of hot-spots, cost structure of deployment, and market penetration rate. The authors used both simulation and computation methods to find the market equilibrium point. Through the equilibrium analysis, the authors found that the 3G network is more profitable as WiFi coverage percentage increases, and 3G is more favourable in higher density areas. Copyright © 2010 Inderscience Enterprises Ltd.

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Details

Item Type:	Article
Status:	Published
Creators/Authors:	Creators Email Pitt Username ORCID Shin, S Weiss, MBH mbw@pitt.edu MBW 0000-0001-6785-0913
Date:	1 August 2010
Date Type:	Publication
Journal or Publication Title:	International Journal of Mobile Communications
Volume:	8
Number:	5
Page Range:	586 - 601
DOI or Unique Handle:	10.1504/ijmc.2010.034938
Institution:	University of Pittsburgh
Schools and Programs:	School of Information Sciences > Telecommunications
Refereed:	Yes
ISSN:	1470-949X
Date Deposited:	04 Oct 2010 15:17
Last Modified:	02 Feb 2019 16:55
URI:	http://d-scholarship.pitt.edu/id/eprint/5711

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