Ghafourian, M and Karimi, H
(2011)
Mobile location-based recommender: An advertisement case study.
In:
Handbook of Research on Mobility and Computing: Evolving Technologies and Ubiquitous Impacts.
UNSPECIFIED, 203 - 215.
ISBN 9781609600426
![[img]](http://d-scholarship.pitt.edu/style/images/fileicons/text_plain.png) |
Plain Text (licence)
Available under License : See the attached license file.
Download (1kB)
|
Abstract
Mobile devices, including cell phones, capable of geo-positioning (or localization) are paving the way for new computer assisted systems called mobile location-based recommenders (MLBRs). MLBRs are systems that combine information on user's location with information about user's interests and requests to provide recommendations that are based on "location". MLBR applications are numerous and emerging. One MLBR application is in advertisement where stores announce their coupons and users try to find the coupons of their interests nearby their locations through their cell phones. This chapter discusses the concept and characteristics of MLBRs and presents the architecture and components of a MLBR for advertisement. © 2011, IGI Global.
Share
| Citation/Export: |
|
| Social Networking: |
|
Details
Metrics
Monthly Views for the past 3 years
Plum Analytics
Altmetric.com
Actions (login required)
 |
View Item |
![[feed]](/images/feed-icon-32x32.png){kind=icon}