Link to the University of Pittsburgh Homepage
Link to the University Library System Homepage Link to the Contact Us Form

Mobile location-based recommender: An advertisement case study

Ghafourian, M and Karimi, H (2011) Mobile location-based recommender: An advertisement case study. In: Handbook of Research on Mobility and Computing: Evolving Technologies and Ubiquitous Impacts. UNSPECIFIED, 203 - 215. ISBN 9781609600426

[img] Plain Text (licence)
Available under License : See the attached license file.

Download (1kB)

Abstract

Mobile devices, including cell phones, capable of geo-positioning (or localization) are paving the way for new computer assisted systems called mobile location-based recommenders (MLBRs). MLBRs are systems that combine information on user's location with information about user's interests and requests to provide recommendations that are based on "location". MLBR applications are numerous and emerging. One MLBR application is in advertisement where stores announce their coupons and users try to find the coupons of their interests nearby their locations through their cell phones. This chapter discusses the concept and characteristics of MLBRs and presents the architecture and components of a MLBR for advertisement. © 2011, IGI Global.


Share

Citation/Export:
Social Networking:
Share |

Details

Item Type: Book Section
Status: Published
Creators/Authors:
CreatorsEmailPitt UsernameORCID
Ghafourian, M
Karimi, Hhkarimi@pitt.eduHKARIMI0000-0001-5331-5004
Date: 1 December 2011
Date Type: Publication
Page Range: 203 - 215
DOI or Unique Handle: 10.4018/978-1-60960-042-6.ch013
Institution: University of Pittsburgh
Schools and Programs: School of Information Sciences > Library and Information Science
Refereed: Yes
ISBN: 9781609600426
Title of Book: Handbook of Research on Mobility and Computing: Evolving Technologies and Ubiquitous Impacts
Related URLs:
Date Deposited: 03 Aug 2012 20:49
Last Modified: 02 Apr 2020 18:55
URI: http://d-scholarship.pitt.edu/id/eprint/5956

Metrics

Monthly Views for the past 3 years

Plum Analytics

Altmetric.com


Actions (login required)

View Item View Item