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CAN PROMOTING CULTURAL DIVERSITY BACKFIRE? A LOOK AT THE IMPLICIT EFFECTS OF PSYCHOLOGICAL REACTANCE

Gruen, Jeffrey Adam (2005) CAN PROMOTING CULTURAL DIVERSITY BACKFIRE? A LOOK AT THE IMPLICIT EFFECTS OF PSYCHOLOGICAL REACTANCE. Master's Thesis, University of Pittsburgh. (Unpublished)

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Abstract

Psychological reactance occurs when an individual's freedom to engage in a particular behavior is compromised, resulting in a greater urge to engage in that behavior (Brehm, 1966). The current study examined the role of reactance in the divergence between implicit and explicit attitudes, and considered the possibility that reactance itself may be experienced either implicitly or explicitly. Participants (N = 162) watched a cultural sensitivity video or control video in a study administered by a White or Black experimenter. It was found that the cultural sensitivity video elicited implicit reactance, but only for participants whose motivation to appear non-prejudiced was internal. Participants whose motivation to appear non-prejudiced was external had the highest levels of implicit racism with the White experimenter and the control video. Finally, participants showed higher scores on the Modern Racism Scale when they had the White experimenter than when they had the Black experimenter. This study suggests that there are circumstances in which cultural sensitivity videos may backfire, and that the distinction between people who are internally versus externally motivated to appear non-prejudiced is an important one, with regard to the effects of such videos.


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Details

Item Type: University of Pittsburgh ETD
Status: Unpublished
Creators/Authors:
CreatorsEmailPitt UsernameORCID
Gruen, Jeffrey Adamjeg5@pitt.eduJEG5
ETD Committee:
TitleMemberEmail AddressPitt UsernameORCID
Committee ChairKlein, Williamwmklein@pitt.eduWMKLEIN
Committee MemberLevine, Johnjml@pitt.eduJML
Committee MemberSchooler, Jonathanschooler@pitt.eduSCHOOLER
Date: 18 October 2005
Date Type: Completion
Defense Date: 1 August 2004
Approval Date: 18 October 2005
Submission Date: 18 May 2005
Access Restriction: No restriction; Release the ETD for access worldwide immediately.
Institution: University of Pittsburgh
Schools and Programs: Dietrich School of Arts and Sciences > Psychology
Degree: MS - Master of Science
Thesis Type: Master's Thesis
Refereed: Yes
Uncontrolled Keywords: Implicit attitudes; Implicit reactance; Psychological reactance
Other ID: http://etd.library.pitt.edu/ETD/available/etd-05182005-141946/, etd-05182005-141946
Date Deposited: 10 Nov 2011 19:45
Last Modified: 15 Nov 2016 13:43
URI: http://d-scholarship.pitt.edu/id/eprint/7906

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