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When to broadcast intentions and when to exploit relationships: Information sharing strategies in the second generation wireless standards contest

Potter, Jodi Ann (2006) When to broadcast intentions and when to exploit relationships: Information sharing strategies in the second generation wireless standards contest. Doctoral Dissertation, University of Pittsburgh. (Unpublished)

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This study offers a new approach to understanding the diffusion of a new technology; specifically on the process of information sharing and its influence on a market based standards contest. Since diffusion relies upon adopting firms to gather information and learn about a new technology prior to adoption, communication of a technology's attributes and benefits is essential to the overall process of diffusion. The flow of information from sponsors to adopters is an influential action that serves to impact both the speed and degree of adoption of a new technology and can influence the outcome of market based standards contest. I explore these issues through a case analysis of the wireless phone industry and the 2G standards contest in the United States by studying the information sharing actions and events of two technology sponsors; Ericsson and Qualcomm. I develop a model of information sharing that identifies how aspects of timing, message, media, and target of influence combine to form two primary types of information sharing; cascade and broadcast. This model draws on concepts from the relevant body of literature on standards contests, social networks and communication theories.


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Item Type: University of Pittsburgh ETD
Status: Unpublished
CreatorsEmailPitt UsernameORCID
Potter, Jodi
ETD Committee:
TitleMemberEmail AddressPitt UsernameORCID
Committee ChairCohen, Susan
Committee MemberBirnberg, Jake
Committee MemberCamillus, John
Committee MemberPrescott, John
Committee MemberWeiss, Martin
Date: 8 September 2006
Date Type: Completion
Defense Date: 31 May 2006
Approval Date: 8 September 2006
Submission Date: 26 July 2006
Access Restriction: No restriction; Release the ETD for access worldwide immediately.
Institution: University of Pittsburgh
Schools and Programs: Joseph M. Katz Graduate School of Business > Business Administration
Degree: PhD - Doctor of Philosophy
Thesis Type: Doctoral Dissertation
Refereed: Yes
Uncontrolled Keywords: early adopters; network externalities; technical standards; technology difussion
Other ID:, etd-07262006-074005
Date Deposited: 10 Nov 2011 19:53
Last Modified: 15 Nov 2016 13:46


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