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Language Attitudes and Identity in Taiwan

Brubaker, Brian Lee (2003) Language Attitudes and Identity in Taiwan. Master's Thesis, University of Pittsburgh. (Unpublished)

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This study employs a matched-guise attitude survey, as well as interview data, in order to monitor a potential change in language attitudes since further political liberalization and reconciliation of identity within Taiwan. This research replicates Feifel's (1994) earlier study in which a Taiwanese influenced Mandarin Chinese (Taiwanese-Mandarin) scored lowest on factors of solidarity, status, and activity in comparison with Southern Min and Standard Mandarin. Two pairs of adjectives derived from previous interviews with Taiwanese were added to the matched-guise questionnaire. Results confirmed the reliability of the replicated study; however, the additional adjectives showed a significant result that casts doubt on the validity of the methodology. It is argued that these results could indicate the superiority of an indigenously-derived instrument for the matched-guise/survey methodology, rather than one translated from previous research conducted in various cultural settings.


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Item Type: University of Pittsburgh ETD
Status: Unpublished
CreatorsEmailPitt UsernameORCID
Brubaker, Brian
ETD Committee:
TitleMemberEmail AddressPitt UsernameORCID
Committee ChairPaulston, Christina Brattpaulston@pitt.eduPAULSTON
Committee MemberJuffs, Alanjuffs@pitt.eduJUFFS
Committee MemberKiesling, Scott Fabiuskiesling@pitt.eduKIESLING
Date: 17 November 2003
Date Type: Completion
Defense Date: 30 July 2003
Approval Date: 17 November 2003
Submission Date: 19 August 2003
Access Restriction: No restriction; Release the ETD for access worldwide immediately.
Institution: University of Pittsburgh
Schools and Programs: Dietrich School of Arts and Sciences > Linguistics
Degree: MA - Master of Arts
Thesis Type: Master's Thesis
Refereed: Yes
Uncontrolled Keywords: language attitudes; language shift; Matched-guise; language revitalization; Taiwanese identity
Other ID:, etd-08192003-082704
Date Deposited: 10 Nov 2011 20:00
Last Modified: 15 Nov 2016 13:49


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