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Attacking Nicely: Car Saleswomen Adapt to an Incompatible Role

Lawson, Helene M (1994) Attacking Nicely: Car Saleswomen Adapt to an Incompatible Role. Sociological Viewpoints, 10 (1). 1 - 15. ISSN 1060-0876

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Abstract

This is an account of the way car sales women see their world, forge a place for themselves in the masculine environment, and change from novices into successful salespersons. It explores situational approaches evolved by women to deal with ethical issues in the workplace. Although women's values about fair exchange are altered, at the same time they change the way the work is done, making the workplace less hostile. Using categories such as "Innocents,”"Ladies,”“Tough Guys," and "Reformers," this study shows how women adapt to an incompatible status and raises important questions for the future of men, women, work and society.


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Details

Item Type: Article
Status: Published
Creators/Authors:
CreatorsEmailPitt UsernameORCID
Lawson, Helene Mlawson@pitt.eduLAWSON
Date: 1994
Date Type: Publication
Access Restriction: No restriction; Release the ETD for access worldwide immediately.
Journal or Publication Title: Sociological Viewpoints
Volume: 10
Number: 1
Publisher: Pennsylvania Sociological Society
Page Range: 1 - 15
Institution: University of Pittsburgh
Schools and Programs: University of Pittsburgh at Bradford
Refereed: Yes
Uncontrolled Keywords: sales, work, women, automobiles, social, roles
ISSN: 1060-0876
Related URLs:
Article Type: Research Article
Date Deposited: 26 Mar 2012 14:01
Last Modified: 31 Jul 2020 18:59
URI: http://d-scholarship.pitt.edu/id/eprint/11502

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