Browse by Publication
Group by: No Grouping | Volume Number of items: 1. Swaminathan, V and Sorescu, A and Steenkamp, JBEM and O’Guinn, TCG and Schmitt, B (2020) Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries. Journal of Marketing, 84 (2). 24 - 46. ISSN 0022-2429 |
This site is hosted by the University Library System of the University of Pittsburgh as part of its D-Scribe Digital Publishing Program
The ULS Office of Scholarly Communication and Publishing fosters and supports new modes of publishing and information-sharing among researchers.
The University of Pittsburgh and D-Scholarship@Pitt support Open Access to research.
![[feed]](/images/feed-icon-32x32.png){kind=icon}