Hamilton, Caroline
(2018)
A View from the other side: engaging retailers in tobacco point-of-sale reform in Allegheny County.
Master's Thesis, University of Pittsburgh.
(Unpublished)
Abstract
Tobacco use disproportionately affects African Americans in Allegheny County, Pennsylvania compared to both the national rate of African Americans and that of Whites in Allegheny County, with many implications for adverse chronic disease health outcomes. Tobacco industry targeted marketing practices have historically resulted in legislation that shifted tobacco marketing to retail stores at the point-of-sale, where storeowners are uniquely situated as stakeholders in the retail environment and the community. This original investigation analyzes interviews with storeowners (n=6) of different types of corner stores in Allegheny County to inform and recommend future programming and policy approaches for the Allegheny County Health Department (ACHD) and partners that reduce tobacco exposure and marketing in the community. The findings indicate that storeowners in the sample determine their product mix and the inclusion or exclusion of tobacco products based on a dynamic interaction between business planning, customer input, and individual decision-making processes. Storeowners highlighted that many opportunities exist to reform the corner stores in Allegheny County through partnerships, store façade and interior improvements, incentives, and community engagement. An integration of these approaches can act to provide assistance such as improvements to the product mix, produce sourcing, and targeted marketing and advertising outreach to increase foot traffic through stores, all while engaging storeowners in the reform process. Tobacco control programs and policies that aim to reduce tobacco exposure in our communities must acknowledge that the built environment has an enormous impact on public health, and improvements have the ability to contribute to more equitable opportunities to be healthy.
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Details
| Item Type: |
University of Pittsburgh ETD
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| Status: |
Unpublished |
| Creators/Authors: |
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| ETD Committee: |
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| Date: |
28 June 2018 |
| Date Type: |
Publication |
| Defense Date: |
18 April 2018 |
| Approval Date: |
28 June 2018 |
| Submission Date: |
9 April 2018 |
| Access Restriction: |
No restriction; Release the ETD for access worldwide immediately. |
| Number of Pages: |
73 |
| Institution: |
University of Pittsburgh |
| Schools and Programs: |
School of Public Health > Behavioral and Community Health Sciences |
| Degree: |
MPH - Master of Public Health |
| Thesis Type: |
Master's Thesis |
| Refereed: |
Yes |
| Uncontrolled Keywords: |
tobacco, tobacco control, point-of-sale, tobacco marketing, healthy corner stores |
| Date Deposited: |
28 Jun 2018 19:43 |
| Last Modified: |
02 Jul 2018 21:30 |
| URI: |
http://d-scholarship.pitt.edu/id/eprint/34414 |
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