Pearson, Jack
(2024)
Sustainable consumer decisions and value creation: how consumer choices drive business success and global progress.
Undergraduate Thesis, University of Pittsburgh.
(Unpublished)
Abstract
This thesis focuses on consumer decisions and how sustainable decisions can create additional value for consumers. "Value" will be defined in monetary and non-monetary terms, encompassing all costs and benefits across five distinct components. By examining the different components of value and their weights in a consumer’s decision, we aim to understand how and why consumers make decisions. A study was run on 350 Americans to measure a self-reported value score after participants made high-impact decisions choosing between sustainable and non-sustainable options. Consumers are key stakeholders in businesses and this research will explore how sustainable practices that align with consumer values can create durable competitive advantage for companies. Furthermore, the thesis will argue that transitioning from the traditional industrial capitalist economy to a sustainable economic model is essential for long-term societal progress. The core hypothesis posits that sustainable decision-making leads to superior value creation for individuals/consumers and fosters a more resilient and forward-looking global economy.
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Details
| Item Type: |
University of Pittsburgh ETD
|
| Status: |
Unpublished |
| Creators/Authors: |
|
| ETD Committee: |
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| Date: |
16 December 2024 |
| Date Type: |
Publication |
| Defense Date: |
15 November 2024 |
| Approval Date: |
16 December 2024 |
| Submission Date: |
10 December 2024 |
| Access Restriction: |
No restriction; Release the ETD for access worldwide immediately. |
| Number of Pages: |
54 |
| Institution: |
University of Pittsburgh |
| Schools and Programs: |
David C. Frederick Honors College |
| Degree: |
BPhil - Bachelor of Philosophy |
| Thesis Type: |
Undergraduate Thesis |
| Refereed: |
Yes |
| Uncontrolled Keywords: |
sustainable consumer behavior |
| Date Deposited: |
16 Dec 2024 14:09 |
| Last Modified: |
10 Apr 2025 15:05 |
| URI: |
http://d-scholarship.pitt.edu/id/eprint/47217 |
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